Enter New Era of Live Streaming!
Play2Live is a blockchain-based streaming platform for gamers and eSports fans. We are a trailblazer in merging revolutionary blockchain technology and streaming services.
Token sale ended
Hardcap achieved!
3 M Soft cap
30 M Hard cap
$ 30,000,000
What is Play2Live?
Play2Live Advisors: Reuben Godfrey
Our Project
Play2Live platform introduces a full-blown ecosystem for eSports and gaming industries with a focus on content generation and practical needs of streamers, providing unqiue interactive opportunities for all participants of the ecosystem - eSports tournament organizers, the streamers and the viewers. Play2Live is here to solve the main challenges of eSports industry:
Users expect a wide range of interaction and personalization options.
All participants of the system demand the solutions which would better regulate peer-to-peer relationships, especially commercial ones. Streaming platforms should become service providers and ensure proper functioning of the platform.
Users are also frustrated with advertising and try to avoid it in any possible way. It's time for a new solution, allowing users to choose how they receive advertisements.
Streamers expect to start earning money as soon as the registration is complete and wish to have more tools to monetize their streams.
Gamers want to be able to influence the scenario of the broadcast and to construct the content on the platform.
We have a solution!
Based upon blockchain technology, Play2Live introduces a unique mix of interactive features and monetizing tools, which isn't available with other existing streaming platforms. The further development of Play2Live’s Level Up Chain is the ultimate end-to-end solution for streamers, gamers, and eSports fans, providing them with the key advantages of blockchain technology that meet their needs, such as speed, transparency, security and availability.
The viewer
Enjoy an advertising-free streaming platform and can watch streams earning tokens in more than 5 ways. There are more than 15 ways to interact with a streamer and a platform using LUC as a mean of payment.
The streamer
Can earn money from the very first stream in more than 11 ways compared to 5 ways abailable on the existing streaming platforms.
Esports tournament organizer
Can collect funds for tournaments arrangement for any game on the platform. Users have direct influence on the content generation process. Partner services and advertisers are already onboard.
Viewers can watch streams and earn LUC by sharing their internet channels via the P2P CDN service easily from any device.
Viewers can influence the stream directly due to the unique system of tasks featuring a streamer and a viewer. Users can determine the scenario of a stream and become participants of the show!
The embedded system of content crowdfunding allows users to generate from scratch the content they want to watch. The tickets sold for these events open up exclusive opportunities for users.
Viewers can enable advertising and support the streamer by watching it. They can also earn token rewards for that. Streamers decide on the proportion of LUC received by them and the users.
The platform encompasses services such as totalizator, advanced statistics systems, a search for tournament backers, paying tournament rewards via blockchain and overall gamification. This enhances trust between users and encourages new tournament organizers to enter the market.
Game publishers can sell games via the platform and interact with streamers by offering proposals for content promotion. The transparency of interaction is ensured by blockchain.
Viewers are encouraged to become active users of the platform by earning a higher amount of LUC. Amateur streamers get ready-made mechanisms for promotion and marketing.
Economic model

Play2Live platform provides Level Up Coin (LUC) as an exclusive token within the ecosystem.

Our Team

Advisory Board
Competitiveness in the digital age- how ready is Play2Live? (Part 4)
June 10, 2018
In our previous 3 articles in this series on competitiveness, we looked at some of the measures of competitiveness, and at how well Play2Live, a startup in the gaming and eSport field, is positioned to break into these markets.
Competitiveness in the digital age- how ready is Play2Live? (Part 3)
May 29, 2018
Play2Live is a start-up in the gaming and eSports streaming arena. In Parts 1 and 2 of this series we looked at how well Play2Live was positioned to break into the fairly saturated market of gaming and eSports against traditional criteria for competitiveness and against emerging criteria for platform-based businesses.
Play2Live Hosts a Grand Hearthstone Tournament
May 25, 2018
Play2Live will hold its first Hearthstone tournament during May 23rd through May 25th, 2018.
Understanding a growth potential of Level Up Coin — an overview of the token model
May 24, 2018
Real price appreciation and liquidity come from usage of the token. For LUC token, which will have a variety of utility applications on Play2Live streaming platform, a rise in value and liquidity is fueled by usage of the tokens by users of the system — streamers, viewers and tournament organizers.
Play2Live May Newsletter
May 15, 2018
Greetings Play2Live community!
Play2Live is in a tremendous position to exploit the trend to VOD
May 14, 2018
To say that consumers have moved to VOD is perhaps an understatement. It might be more accurate to say that there’s a landslide. And Play2Live is a gaming and eSports streaming company perfectly positioned to ride the wave of this huge trend. This article aims to explain some of the technical jargon, identify market leaders and highlight the trends — and then to show just how well Play2Live is placed on the market.
Press about us
Morning Star
Markets Insider
Yahoo Finance
Japan Today
BBC News
Token Sale Details
Pre Sale Token Sale
Maximum amount of tokens supply 1 308 800 000 LUC
Hard Cap $ 30 000 000
Start January 26th, 5:00 PM UTC February 21st, 5:00 PM UTC
End February 6th, 5:00 PM UTC March 14th, 5:00 PM UTC
Exchange 1 LUC = $ 0.05 1 LUC = $ 0.05
Soft Cap $ 3 000 000
Bonuses From 26th-31st January 30%
From 1st-6th February 25%
From 21st-23th February 10%
From 24th-26th February 9%
From 27th February - 1st March 8%
From 2nd-4th March 7%
From 5th-6th March 6%
From 7th-8th March 5%
From 9th-10th March 4%
From 11th-12th March 3%
13 March 2%
14 March 1%
Min Transaction Amount 0.1 ETH 0.1 ETH
Max Transaction Amount Unlimited Unlimited
Use of Funds
  • Sold on the open market (62.5%)
  • Reserve fund (11.1%)
  • Founders and project team (10.4%)
  • Partners of the project (7.8%)
  • Advisory Board (7.2%)
  • Bounty campaign (1%)
  • Purchasing the right to broadcast esports tournaments (20%)
  • Negotiating exclsuive broadcasting contracts with streamers (15%)
  • Marketing (10%)
  • Play2Live platform development (10%)
  • Blockchain (Level Up Chain) development (3%)
  • Legal fees (3%)
  • Personnel expenses and other OPEX (8%)
  • Administration and project team (10%)
  • Outsourcing (3%)
  • CDN and maintanance fees (18%)

Play2Live platform boasts a significantly higher level of interactivity due to the use of blockchain. Our solution changes the rules of the game on the streaming market, giving the opportunity to earn not only for a streamer but also for a viewer.
Viewers can earn money in 5 ways: from advertising; voting; internet channel sharing via P2P CDN; performing tasks set by streamers; betting and gambling. The streamers are able to earn in 11 ways compared to 5 currently available for them on existing streaming platforms. Revenue sharing model is utilized as a mean to split revenue between streamers, viewers and the platform. We provide streamers with an opportunity to freely control numerous economic parameters.
You can also read a detailed description of how Play2Live is different from the existing market solutions here.

Level Up Coin (LUC) is an ERC20-compatible utility token that facilitates monetization opportunities for all users, from streamers to viewers. The Token Sale price: 1 LUC = $0.05. 

Our key features are the ability for the viewers to earn from their actions, enhanced system of interaction between the participants of the platform, and the opportunity for streamers to fine-tune the economy of the stream. The streamers are able to earn in 11 ways compared to 5 ways currently available for them on existing streaming platforms. The users can earn tokens in 5 ways and convert them to fiat currency afterwards.
For more information on how this works, see the Whitepaper (page 20). 

The influx of the unique users is ensured by negotiated deals with streamers, tournament operators and other partners that agree to migrate to the platform transferring their fan base. The diverse functionality of the platform that boosts interactivity acts as a trigger for the steady user growth. We expect monthly active audience (MAU) to reach 10M in Q2 2019.

We released an MVP of Play2Live platform on November 20th, 2017. Beta release is scheduled for the beginning of Q3 2018. Please, take a look at our technical roadmap.

An exchange of fiat money to cryptocurrency will take place automatically via a gateway/API. Please revert to the Whitepaper section 'Design of the LUC token and its application within Play2Live project' on page 31 for more details. 

Token sale is over, we've reached the hard cap. Pre-sale happened between January 26th, 2018 and February 6th, 2018. Token sale started on February 21th, 2018 and finished on March 14th, 2018.

We've raised $30M (the hard cap). 62.5% of the total supply (818 000 000 of LUC tokens) will be tradable on the open market.

The total emission of LUC tokens is 1,308,800,000. 

Our Partners
  • Coin Capital
  • NextBlock
  • 1World
  • Connectius
  • Sophiatx
  • FusionICO
Contact Us
Contact for Press

Play2Live Cyprus
84 Griva Digeni
Office No. 2020
Limassol, 3101, Cyprus
Play2Live Malta
Dragonara Business Centre, 5th Floor, 
Dragonara Road, St Julian's, STJ 3141
For all the questions related to Play2Live venture fund