Understanding VOD jargon
Linear vs non-linear TV
Linear is the term used to describe real-time TV, transmitting according to set schedules. Non-linear or VOD (video on demand) describes on-demand programming, available to view at any time.
The internet has proved to be a disruptive force for the distribution and consumption of media content. Most consumption is now via audio and video. Providers of over-the-top services (also called over-the-internet services) have driven the disruption. For example, YouTube and Netflix have replaced traditional TV and Skype has replaced long-distance telecoms providers. Some studies predict that by 2019, 80% of the total internet traffic will be online video. Millennials in particular have moved away from linear TV media towards internet and social networks.
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